What’s Up with Advertising?

Anti-virus HDMI cable
Photo by rsjac

Advertisers must think the general public is made up of idiots. Who knows, though; maybe they’re right.

“Anti-Virus” HDMI Cable

I saw a post on Reddit earlier this week called “Found this today at work…” (picture on the right). It’s an HDMI cable with the following feature:

“100% Mylar” double shield 1.3c grade cable with anti-virus protection to reduce virus noises and to obtain perfect image transmission.

Yes, an HDMI cable with “anti-virus protection” that also makes your viruses less noisy. I looked online and it appears to be a legitimate advertised feature of this product. o_O

Detergent Advertises Basic Math

I saw another instance of facepalm-worthy advertising on a box of detergent the other day. It was a box of 180 load laundry detergent that boldly advertised “50% more detergent.” Well, 50% more detergent than what? I looked at the fine print on the box and it said, “vs. 120 load size.” Uff da.

“Technology” Catch Word

If you’ve seen any commercials within the last few months, I’m sure you’ve heard the “technology” catch word. I got so overwhelmed by it recently that I started to make a list of the commercials I heard it in. Here is my partial list:

  • Nicoderm CQ – “smart control technology”
  • Mazda – “with revolutionary Skyactive technology”
  • One Touch – “double sure technology”
  • Bridgestone – “tire technologies” & “serenity technology”
  • Bounty – “trap and lock technology”
  • Degree – “with motion-sense technology”
  • Pronamel – “gel-to-foam technology”
  • Secret Outlast Deodorant – “odor-protection technology”
  • Well Tabs – “positive mood technology”
  • General Electric – “advanced cooking technology”

Here are a couple more that don’t use “technology,” but are amusing nonetheless:

  • Bayer Advanced Asprin – “re-engineered with micro particles”
  • Space Bags – “you must be at least 18 years old or older”